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SPECIALTIES

Areas of Expertise

Content Arbitrage

Scaling media campaigns through content sites and listicles

Mobile Gaming

Mobile gaming, real money gaming and casual gaming, optimizing for down funnel user quality.

Rewarded Discovery

Incentivized programs that reward users for completing actions such as downloading an app or signing up for a service.

Personal Finance

Fintech, Budgeting Apps, Investing, Banking, Personal Loans, Credit Cards

Jobs and Careers

Driving quality traffic at scale to job boards

Education

Media campaigns for driving university applications. Quality is key.

With over $150 million in ad spend on social platforms under my belt, I am a seasoned professional with a proven track record of success in paid social advertising, going from zero to eight figures in annual ad spend 2018-2022. Most recently as the Director of Paid Social at Fluent, Inc, I led a team of senior media buyers and content creators, responsible for acquiring customers for a range of businesses across content, rewarded discovery and recruiting businesses in multiple international markets.